PhiContour / Permanent Eyeliner

You Do Not Need Surgery to Beautify Your Skin!

Master Taiyaba Saleem


Love a bold, dramatic wing but can’t get your eyeliner technique right? Tired of spending too much time trying to “even out” your eyeliner every day? Or perhaps you want to avoid the constant tugging and rubbing of your eyelids to minimize the look of wrinkles in the future? Soft Touch Studio guarantees to help with all of the above. Based in Toronto and catering to clients all over the GTA, we offer affordable permanent eyeliner. From ever-so-subtle thin lines to soft smoky shading or the darkest cat-eye, Soft Touch will design your liner for a long-lasting look.


Permanent eyeliner is a form of cosmetic tattooing that inserts pigment into the skin of your eyelid, between your lashes and along your lash line, to give you an erase-proof eyeliner in the exact shape that you want. The procedure is non-invasive and uses medical grade mineral-based pigments to ensure your eye area only receives the best quality of care.


Although it is called “permanent eyeliner” within the cosmetics industry, it is a semi-permanent procedure. Permanent eyeliner simply means that the liner will not wash away with water or makeup remover but over the years, it will eventually fade away. This is because the colour used for this procedure is not embedded as deeply into your skin as traditional permanent tattoos. Eyelid skin is generally thin; therefore, colour should not be inserted too deeply into this skin to avoid pain and damage to the area. Only the top surface layers are coloured. Everyone’s skin holds pigment differently, so depending on your skin type, your eyeliner will last between one to three years without any touch-ups. After the three-year mark, a touch-up treatment is recommended.


Yes, permanent eyeliner has been used in the beauty industry for decades! This being said, it is crucial to keep in mind that the area around your eyes is extremely delicate and prone to infection. As a result, it is extremely important only to have permanent eyeliner done by an experienced and reputable artist. Our certified master artist, Taiyaba Saleem, is accredited by PhiBrow Academy and is a graduate of the Micropigmentation Centre with over ten years of experience in the industry. This means you can rest assured that your eyes will be safe during the procedure by a constant professional.

To further guarantee your safety during the procedure, please see our “What to Avoid Before Your Procedure” list below.


To begin your appointment, our certified Soft Touch Studio master artist Taiyaba will work with you to determine which shape you are most interested in obtaining. During this consultation, you will receive personalized recommendations on your eyes’ shape and how to enhance your features best using permanent eyeliner. For example, clients with naturally droopy corners for their eyes may benefit from a slightly winged look along the end of their liner. Some clients may prefer to focus along the lash line for a fuller lash look. Whatever the case may be, our artist will consult and draw examples of what to expect for your eyeliner.

Once satisfied with the liner look, our artist will clean the area with an eye-safe antibacterial wash before applying a numbing cream to help reduce pain or discomfort. Using a finely tipped cosmetic needle, the pigment is inserted under the top layers of the skin over several passes to ensure colour absorption. Clients are often surprised by the minimal amount of pain they feel during this process! Once complete, a thin layer of eye antibacterial ointment is applied to promote faster healing. The procedure will take an hour and a half to complete, along with a half-hour consultation – a total of two hours for your appointment!

Four to six weeks following your initial treatment, a one-hour touch-up session is also included in the cost of your procedure to go over the healed area with more pigmentation. This “seals in” your liner look so that it lasts even longer, at no additional charge!


No, eyelash extensions interfere with achieving “clean lines” during your procedure and must be removed before your appointment. The reasoning for this is that leftover glue from extensions may interfere with the tattooing procedure and may sometimes interrupt the healing process. Once the liner has fully been absorbed and healed correctly, eyelash extensions are safe to be reapplied. Contact lenses should also be removed during the procedure as they may cause irritation and discomfort during the application process.


Healing for permanent eyeliner requires little downtime when compared to other cosmetic tattooing procedures. After your appointment, you are free to go about your daily routine with minimal exceptions. It is essential that clients who have gotten permanent eyeliner avoid touching or scratching the area as it heals. Pools, saunas and spas are also off-limits until the area has fully healed. Clients are advised to avoid eye makeup, including mascara, for the first 72 hours after their procedure. Depending on the individual, healing after a permanent eyeliner procedure takes approximately three to seven days. After the seven-day mark, clients are free to resume all regular activities.


For your safety and for the best results possible during your procedure, please ensure that you meet the following requirements:

  • No chemical peels one month before or after procedure
  • No Botox treatments one month before or after the procedure
  • No Retinols/Retin-A or other anti-aging/acne creams, or serums containing acids
  • No heavy sweating or exercise on the day of and 48 hours following the procedure
  • No tanning or sunburn two weeks prior to the procedure. Minimal exposure to the sun for two weeks following the procedure
  • Stop taking blood thinning medication, advil, aspirin, niacin, vitamin E, fish oil, and ibuprofen 48 hours before procedure
  • No alcohol or caffeine 24 hours before procedure

Due to the nature of cosmetic tattooing, permanent eyeliner is not recommended for those with the following:

  • Conjunctivitis/Corneal infection/Keratitis/Endophthalmitis/Blepharitis/Cataracts
  • Eczema / Dermatitis / Psoriasis / Rosacea / Shingles/Skin Rashes around the eye area
  • History of frequent eye infections (must obtain medical consent)
  • Severely oily skin or eyelids (colour retention will be very low or none at all)
  • Pre-existing eyebrow tattoos or permanent makeup
  • Taking acne medication such as Acutane (must wait one year before treatment, please consult regarding the type of acne medication used if unsure)
  • Tanned or sunburned skin (must not tan two weeks before or after the treatment)
  • Use any eyelash growth serum (skin will be hypersensitive, discontinue use two months before the procedure)
  • Pregnant or nursing
  • Prone to keloids or post-inflammatory hyperpigmentation
  • Diabetes (without medical approval)
  • Chemotherapy (without medical approval)
  • Ocular Herpes
  • Hepatitis
  • HIV
  • Hemophilia

Failure to disclose any skin/medical conditions or medication may result in a poor outcome. Further touch-ups to improve the results will be at an additional cost or treatment may be declined.